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    The lesson behind the "Seriously McDonalds?" fake photo

    Why does any of this matter? Because McDonald's is a gigantic corporation, and even it can't stop a reputation-damaging meme all that effectively. So imagine how hard it is for an average Joe or Jennifer McDonald to do so. True, an online reputation manager or PR firm can help—if you can afford such things. But even if you succeed in solving your scandal problem, someone two or five years from now might innocently recirculate what you were trying to clarify or suppress—or resurrect misleading information, as what seems to be the case here—and restart your problems anew.

    Read more: http://goo.gl/dwvLj
    • 13 June 2011
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